How to get on GetApp — the B2B software directory

GetApp is part of the Gartner Digital Markets family alongside Capterra and Software Advice. All three share the same underlying review database — a review left on one platform appears across the others. This means if you're already on Capterra, your existing reviews carry over to GetApp automatically. The listing setup process is largely the same; the platforms differ in positioning and the buyer segments they target.

For B2B SaaS founders, understanding this relationship avoids duplicated effort and makes the Gartner platform network more legible.

Quick answer: One Gartner vendor profile gets you listed on GetApp, Capterra, and Software Advice simultaneously — no separate submissions needed. Organic visibility without ad spend is driven by your GetApp Score, which means review volume is the primary lever to pull after your profile is live.

What is GetApp and who is the audience?

GetApp (getapp.com) positions itself as a platform for small and mid-size business software buyers, with an emphasis on helping teams find the right tools for specific business functions. The UI is slightly different from Capterra — GetApp emphasises comparison tools, software recommendation flows, and "GetApp Score" rankings that aggregate review scores and user behaviour signals.

The audience is similar to Capterra's: SMB buyers, department leads, and operations managers evaluating software for specific workflows. GetApp has historically skewed slightly toward European audiences compared to Capterra's broader international focus, though both platforms serve global markets.

The commercial intent of GetApp visitors is high. They're not browsing out of curiosity — they're evaluating software with a purchase decision in the near term. Being visible on GetApp during that evaluation process matters.

How does the listing process work given the Capterra overlap?

If you've already submitted to Capterra through the Gartner vendor portal, your product appears across all three Gartner Digital Markets platforms (Capterra, GetApp, Software Advice) simultaneously. You don't need three separate submissions — a single vendor profile covers the entire network.

If you haven't created a Gartner vendor profile yet, start at capterra.com or getapp.com — both lead to the same vendor portal. Create an account with your business email, submit the product details, and the listing propagates across the three platforms once approved.

The review system is unified. When customers submit reviews through any of the three platforms, those reviews appear on all three. Sourcing reviews through any channel — Capterra's review link, GetApp's review page, or Software Advice's — contributes to your shared review count.

What makes GetApp distinct from Capterra despite the shared database?

GetApp has a specific feature set — the "GetApp Score" — that creates a visible ranking metric on its category pages. This score incorporates review count, ratings, user recommendations, and some usage signal factors. Higher scores mean better category placement on GetApp's pages.

GetApp's comparison tool functionality is more prominent than Capterra's. Buyers on GetApp are often explicitly comparing two or three shortlisted products. If you're in a category where buyers make comparative evaluations, appearing well on GetApp's comparison pages is particularly valuable.

GetApp also runs a "Category Leaders" quarterly ranking, analogous to G2's Grid Reports. Products that rank highly in their category get the Category Leaders badge, which functions as social proof on your own website and in sales conversations. Earning this badge requires a minimum review threshold and a strong GetApp Score in your category.

What's the realistic visibility picture without paid advertising?

Like Capterra, GetApp operates a pay-per-click advertising model that determines top-of-category placement. Without ad spend, your product's position in a competitive category is determined primarily by your GetApp Score — which means review volume and recency are the levers you can pull.

In low-competition or emerging software categories, organic placement is achievable even without advertising. If you're building a niche B2B tool where the category page has fewer than 20 listed products, the organic visibility is meaningful. In large categories (CRM, project management, email), you'll need to decide whether the paid positioning makes sense for your LTV.

The honest baseline: submit, collect reviews aggressively, and treat paid GetApp advertising as an experiment to run once you understand your customer acquisition economics well enough to evaluate it.

What should your GetApp strategy look like?

Set up the Gartner vendor profile (which covers GetApp, Capterra, and Software Advice), ensure your product description and screenshots are complete and current, and then run a targeted review collection campaign. The review outreach tactics that work for Capterra are the same ones that improve GetApp — personal emails to engaged customers with a direct review link.

Monitor your GetApp Score periodically. If you're in a category where Category Leader status is achievable, it's worth tracking the threshold and building a review cadence that gets you there within a year of listing.

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Frequently Asked Questions

If I'm already on Capterra, am I automatically on GetApp? Yes. Capterra, GetApp, and Software Advice share the same vendor portal and review database through Gartner Digital Markets. A single profile covers all three platforms. You don't need to submit separately to each one.

Is GetApp free to list on? The basic listing is free. GetApp's revenue model is pay-per-click advertising for elevated placement within category pages. A free listing is live and functional — it just won't appear at the top of competitive categories without ad spend.

What is the GetApp Category Leaders badge and how do you get it? The Category Leaders badge is a quarterly ranking GetApp awards to top products in each category based on GetApp Score (review volume, ratings, and engagement signals). It requires meeting a minimum review threshold and ranking in the top tier of your category. The specific thresholds vary by category.

Do GetApp reviews affect my Capterra and Software Advice listings? Yes. All three platforms share reviews. A review collected through any of the three platforms appears across all three. This unified database means your review collection efforts compound across the entire Gartner Digital Markets network.