How to Submit Your Product to MicroLaunch
A step-by-step guide to submitting your micro-SaaS or small product to MicroLaunch and getting featured in the daily spotlight.
MicroLaunch is a product discovery platform built specifically for micro-SaaS, side projects, and small products. It is designed for founders who are shipping solo or in small teams — products that might get lost in the noise of Product Hunt but have real users and real value for a specific audience.
If your product is lean, focused, and not backed by a VC-funded team, MicroLaunch is the right channel-specific fit.
What MicroLaunch Is
MicroLaunch features a new product every day on its homepage and sends it to a subscriber list of early adopters and founders interested in micro-SaaS and bootstrapped products. The audience is self-selected — they are specifically interested in small, focused tools rather than VC-backed platforms.
The platform is self-serve with an editorial component. Products are submitted, reviewed, and queued for a featured slot. You do not compete for a daily ranking through voting — you are selected by the team and given a featured day.
What to Prepare Before Submitting
A clear, specific product description. MicroLaunch's audience responds well to honest, direct copy that explains exactly what the product does. They are generally sophisticated early adopters and builders who do not need to be sold to — they need to understand quickly whether the tool is relevant to them.
A working product. Unlike BetaList, MicroLaunch is for launched or near-launched products. You do not need to be fully feature-complete, but you need something real that visitors can sign up for or try.
Pricing information. Be clear about your pricing model. MicroLaunch audiences are buyers. Hiding pricing creates friction and reduces conversions from the featured day traffic.
A good logo. It appears in the email newsletter and on the homepage. Quality matters.
One strong screenshot. A clean, representative screenshot of your product's core experience. Show the actual UI — not a marketing mockup.
How to Submit
Go to microlaunch.net and find the Submit page. Create an account if you have not already. The submission form asks for:
- Product name
- Tagline (concise and specific)
- Description (a few sentences to a short paragraph)
- Product URL
- Logo
- Screenshot
- Category
- Pricing model and price point
- Your contact information
Fill every field carefully. The description and tagline are especially important because they appear verbatim in the daily newsletter when your product is featured.
After submission, MicroLaunch reviews your product. Approval and scheduling for a featured slot can take a few days to a couple of weeks.
Tips for Getting Featured
Be genuinely micro-SaaS. MicroLaunch's editorial standard favours focused, lean products. If your product has thirty features and a complex enterprise pricing structure, it may not be the right fit. Products that solve one specific problem well tend to perform best here.
Write your tagline for the newsletter subject line. Your tagline is what a newsletter subscriber reads when deciding whether to open the email featuring your product. Make it clear, specific, and problem-led. "Automatic screenshot archiving for web developers" is better than "The screenshot tool you have always needed."
Mention your backstory. MicroLaunch audiences love knowing who built the thing and why. A brief note in your description about what problem you personally experienced that led you to build this performs well with the community.
Submit ahead of any coordinated launch. If you are planning a Product Hunt launch or a broader push, try to schedule your MicroLaunch feature for the same week. Having multiple directories featuring you simultaneously amplifies the signal and drives more backlinks.
What to Do on Your Featured Day
When your featured day arrives, be present and responsive. Check your email and any community channels for feedback from MicroLaunch visitors. Respond to comments or questions on the MicroLaunch listing.
Share the feature immediately. Post on social media, in relevant communities, in your newsletter. MicroLaunch drives traffic from its own list, but you can amplify it significantly by driving your own audience to engage with the listing.
Track your signups. Use UTM parameters on your product URL if you can, so you can distinguish MicroLaunch traffic from other sources on your featured day. This tells you exactly how much conversion value the channel drove.
Common Mistakes to Avoid
Submitting a product that is not genuinely ready. If visitors from your featured day arrive to find a broken signup flow or a product that requires a week-long onboarding call, you will waste the traffic.
A generic tagline. The newsletter is the primary distribution mechanism for MicroLaunch features. A weak tagline in the subject line tanks your open rate and click rate before anyone even sees your product.
No follow-up plan. MicroLaunch will drive a wave of traffic on your featured day. Have a welcome sequence or follow-up email ready for new signups so you capitalise on the attention.
What to Expect
A MicroLaunch feature typically drives several hundred targeted visitors on your featured day, with a smaller ongoing trickle from the directory listing. For micro-SaaS products, this is a meaningful audience — these are people who specifically sought out new tools to try, not passive social media scrollers.
Also worth adding to your launch list: LaunchBuff — free listing + fortnightly founder tournament.
Seb Mallory
Founder of LaunchBuff. Writing about product launches, distribution, and what actually works for indie founders getting their first traction.
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