How to List Your Product on Peerlist
How to create your founder profile on Peerlist and add your product listing to reach a community of developers and technical builders.
Peerlist is a professional network and portfolio platform built for developers, designers, and technical founders. It is not a pure product directory — it is a community where builders showcase their work, skills, and projects. Product listings on Peerlist are tied to your founder profile, which means visibility here builds both product awareness and personal credibility at the same time.
If your product is aimed at developers or technical audiences, Peerlist is worth the hour it takes to set up properly.
What Peerlist Is and Who Uses It
Peerlist is used by developers and technical builders as a professional portfolio alternative to LinkedIn. Members showcase their GitHub contributions, projects, articles, and skills. The community features (weekly launches, project spotlights) create organic discovery moments for products listed by active members.
The audience is technical, engaged with building, and generally receptive to new tools. It overlaps significantly with Product Hunt and Hacker News in terms of interests but is smaller and more tightly community-focused.
Step 1: Create Your Founder Profile
Product listings on Peerlist are tied to your profile. Before you can list a product you need a complete, credible profile. This is worth investing time in regardless of whether you are listing a product — it is the first thing people see when they click through from your product listing.
Go to peerlist.io and sign up. Fill in:
Your name and headline. The headline is important — it appears beneath your name everywhere. Something like "Building [ProductName] — [brief description of what it does]" works well during a launch period.
Your skills and tech stack. Peerlist lets you tag your skills. Be accurate. This is how other community members find and connect with you.
Your GitHub and social links. Connect your GitHub account. This pulls in your contribution activity and adds credibility signals to your profile, especially important if your product is technical.
Your work history and bio. Keep the bio focused on what you are building and why. You do not need a full CV — a few sentences about your background and what you are working on is enough.
Step 2: Add Your Product
Once your profile is complete, look for the "Projects" or "Products" section in your profile editor. Peerlist allows you to list projects and products that you have built.
When adding your product:
Name and URL. Straightforward — your product name and link.
Description. Write 2–4 sentences covering what the product does, who it is for, and what problem it solves. The Peerlist community is technical, so you can be specific about implementation or approach.
Screenshots or cover image. Add a visual. Peerlist profiles with strong visuals get more clicks when featured or shared.
Tags. Add relevant tags that describe your product's category and technology. These help with discovery within the community.
Your role. Mark yourself as founder or creator. This establishes the connection between you and the product.
Step 3: Participate in Weekly Launches
Peerlist runs weekly product launch features where community members can submit their products for a weekly spotlight. This is separate from simply having a listing on your profile — it is an active launch event similar in spirit to Product Hunt's daily rotation but on a weekly cadence.
To participate, look for the weekly launch submission in the Peerlist community. Submitting during a weekly launch means your product gets added to a dedicated launch feed where other community members can upvote and comment.
The timing of your participation matters. Weekly launches that coincide with your broader launch week maximise cross-channel momentum.
Step 4: Engage with the Community
Unlike purely directory-based platforms, Peerlist rewards engagement. The more active you are as a community member, the more visibility your product gets.
Comment on other builders' launches. Genuine engagement builds reputation on the platform and leads to reciprocal attention when you launch.
Share updates. Peerlist supports posting updates about your project. When you ship a significant new feature, post about it. When you reach a milestone, share it. This keeps your profile and product visible to your followers.
Write articles or posts if your product has a technical story. Peerlist supports written content. A post about how you built something or a technical decision you made can drive organic traffic to your profile and product listing.
Common Mistakes to Avoid
Incomplete profile before listing. If someone clicks through from your product listing and finds a bare, uncompleted profile, it undermines trust. Build out your profile first.
Treating Peerlist as a pure directory. Submitting a product and never engaging with the community delivers minimal results. The platform rewards active community members with more visibility.
No cover image or product visual. Profile cards without images get significantly less engagement in the community feeds.
What to Expect
Peerlist is not a high-volume traffic channel on its own. It drives quality, technically-engaged visits from people who are genuinely interested in what you have built. The real value is cumulative — building your presence on Peerlist over time compounds your reach within the developer community.
Also worth adding to your launch list: LaunchBuff — free listing + fortnightly founder tournament.
Frequently Asked Questions
Is Peerlist only for developers? Primarily, yes. Peerlist's audience is made up of developers, designers, and technical builders. If your product serves a non-technical audience, the community fit is weaker. For products that developers use themselves — dev tools, productivity software, APIs, technical utilities — it is a well-targeted channel with a genuinely interested audience.
Does Peerlist have a Product Hunt-style launch feature? Yes. Peerlist runs weekly product launches where community members can submit for a featured slot in the weekly launch feed. This is separate from simply listing your product on your profile — it is an active launch event with community upvoting, comments, and concentrated visibility for the week it runs.
How do I get more visibility on Peerlist beyond just having a listing? Engage with the community consistently. Comment on other builders' launches, post updates when you ship new features or hit milestones, and write technical articles if your product has a story worth sharing. Peerlist surfaces active, contributing members more than passive ones — your listing's reach grows with your engagement.
Is a Peerlist listing worth it for a non-technical SaaS product? Less so than for developer tools. Peerlist's community interest is concentrated around technical products and the people who build or use them. A non-technical SaaS would likely find better audience fit on Indie Hackers or LaunchBuff, where the voter and reader base includes a broader range of product types and founder backgrounds.
Does Peerlist provide a backlink to my product? Yes. Both your profile and your project listings include followed links to your product URL. Peerlist's domain authority is growing, making the backlink worthwhile alongside the community traffic — particularly for products targeting developer audiences where a Peerlist listing adds contextual credibility.
Seb Mallory
Founder of LaunchBuff. Writing about product launches, distribution, and what actually works for indie founders getting their first traction.
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