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Earned

Land press coverage for your startup without hiring a PR firm

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Claude
Earned preview

About Earned

Earned is a press desk for startup founders who want real media coverage without a $5,000+ monthly PR retainer.

It matches you with the 10 reporters most likely to cover your company, from a hand-researched directory of 750+ reporters, editors and podcast hosts at outlets like The New York Times, The Wall Street Journal, Bloomberg and TechCrunch, each with the angle to lead with. Pitch Studio drafts a short pitch in your voice, you send it from your own inbox, and the Outreach Board tracks every reporter from matched to covered.

Every plan includes an awards calendar with 70+ lists like Forbes 30 Under 30 and the Inc. 5000, speaking deadlines, live press requests, podcast matches, interview prep and monthly webinars with former editors.

Built by former journalists, founders and VCs. Plans start at $149 a quarter, and your first three reporter matches are free.

Key features

  • Journalist Match: your 10 best-fit reporters
  • Pitch Studio: AI pitch drafts in your voice
  • Outreach Board to track pitches and follow-ups
  • Awards calendar with 70+ lists and deadlines
  • Live press requests and podcast matches
  • Pitch reviews from former editors

Yet to compete in a tournament

This product is queued for the next tournament.

Real Talkpizza.txt

Hi! Quick story about pizza and founders.

Our Premium pass costs $19. That's one large pizza.

You know what happens after you eat a large pizza? Nothing. It's gone. Maybe some regret.

But $19 on Premium? Your product gets a permanent dofollow backlink from a DR 73 directory. Featured on the homepage. A guaranteed tournament slot.

That listing stays there for years. The pizza? Gone in 20 minutes.

The price is identical. The value is not.

Launch your product, not your calories.

Get Premium — $19