What should I check before launching my product?

Before launching, verify your landing page has an OG image (for social link previews), a clear H1 headline, a visible call-to-action, HTTPS enabled, a favicon, and at least one trust signal like a privacy policy. Your page title and meta description should be filled in, and the page should not be blocked from search indexing via robots meta or X-Robots-Tag headers.

How do I know if my landing page is ready to launch?

A launch-ready landing page scores 75 or above on the LaunchBuff Launch Readiness Checker. This means your page passes critical checks for social sharing (so it previews correctly when shared on Twitter, LinkedIn, and Slack), trust (HTTPS, favicon, privacy policy), product clarity (H1, CTA, pricing context), and SEO foundations (indexable, viewport meta, canonical URL).

What is a good launch readiness score?

75–100 is considered launch-ready. Scores of 90–100 mean all critical checks pass. 75–89 means minor gaps remain that are worth fixing before your public announcement. 50–74 means multiple issues need attention before launch. Below 50 indicates critical issues — fix these before sharing your link publicly.

Why does my product page need an OG image?

When you share a URL on Twitter, LinkedIn, Slack, or Discord, the platform fetches the og:image meta tag to show a link preview card. Without an OG image, your link looks blank or shows a broken thumbnail and gets far fewer clicks. The recommended size is 1200×630px. Many founders forget this until after launch.

Is this launch readiness checker free?

Yes, completely free. No account, no sign-up, no credit card. Paste any URL and get your results instantly.

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Free Tool — No account needed

Launch Readiness Checker

Paste your product URL and get an instant score across 20 checks in 4 categories — social sharing, trust signals, product clarity, and SEO. Know exactly what to fix before you launch.

How it works

①

Paste your URL

Enter your product landing page, homepage, or any public URL.

②

Get your score

20 checks run instantly across sharing, trust, product clarity, and SEO. Results in seconds.

③

Fix and launch

Each failure shows exactly what to add or change. Fix them, then submit your product to LaunchBuff.

What this tool checks

20 checks across 4 categories. Every failure includes a plain-English explanation and what to fix.

📣

Sharing & Social

OG image, OG title/description, Twitter card, page title, meta description — everything that controls your link preview.

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Trust & Credibility

HTTPS, favicon, privacy policy, terms of service, contact information.

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Product Clarity

H1 heading, primary CTA, pricing signals, and enough content to explain your product.

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SEO Foundations

Search indexing, mobile viewport, canonical URL, language attribute, structured data.

Why these checks matter

Most launch fails aren't product failures — they're presentation failures. These are the six most common issues founders discover the hard way.

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OG image determines click-through on every platform

Twitter, LinkedIn, Slack, Discord — all pull the og:image tag to render a preview card. A missing or broken OG image means your link looks blank. Founders consistently see 2–4× more clicks on posts with a proper thumbnail.

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HTTPS is now a baseline expectation

Browsers flag HTTP sites as "Not Secure" in the address bar. A significant portion of visitors will close the tab immediately. SSL certificates are free via Let's Encrypt — there is no excuse for shipping without one.

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A privacy policy is required, not optional

If you collect any user data (even just an email address), GDPR and CCPA require a privacy policy. Platforms like Product Hunt and AppSumo check for one. App stores require it. Write a simple one — tools like Termly generate it for free in minutes.

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Visitors decide in 3 seconds if they stay

Your H1 headline is the first thing a visitor reads. If it doesn't immediately communicate what your product does and for whom, they leave. A clear CTA tells them the single next action. Pricing context removes the "how much does this cost?" question before it forms.

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Robots meta tags can silently block indexing

A single <meta name="robots" content="noindex"> or an X-Robots-Tag: noindex header prevents Google from indexing your page — permanently, until you fix it. This happens more often than you'd think when copying staging environment configs to production.

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Mobile viewport missing means Google penalises you

Without <meta name="viewport" content="width=device-width, initial-scale=1">, your page renders at desktop width on mobile. Google uses mobile-first indexing, so this directly hurts your rankings. It also means most of your visitors see a broken layout.

What the score means

90–100

Launch-ReadyAll critical checks pass. Your page is ready for launch and for the tournament.

75–89

Almost ThereA few gaps remain but nothing blocking. Fix warnings before your public announcement.

50–74

Needs WorkMultiple issues detected. Prioritise the failing checks — they hurt first impressions and conversions.

0–49

Not ReadyCritical issues found. Fix these before sharing your link publicly.

Frequently asked questions

Product passes the check?

Enter the LaunchBuff fortnightly tournament — 16 products, 4 rounds, community votes. Winners earn a badge worth displaying and a permanent SEO listing.

Enter the Tournament